Privacy Policy

1. INFORMATION WE COLLECT

1.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Register for an account
• Place an order
• Subscribe to our newsletter
• Contact us for support
• Participate in surveys or promotions

This information may include:

• Full Name
• Email Address
• Phone Number
• Billing Address
• Shipping Address
• Payment Information (processed securely through Razorpay)

1.2 Automatic Information Collection

When you visit our website, we may automatically collect certain information about your device, including:

• IP Address
• Browser Type
• Operating System
• Access Times
• Pages Viewed
• Referring Website Addresses

2. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

• Order Processing: To process your orders, arrange delivery, and send order confirmations
• Customer Service: To respond to your inquiries, provide customer support, and resolve issues
• Account Management: To create and manage your user account
• Payment Processing: To facilitate secure payments through Razorpay
• Communication: To send you updates about your orders, promotional offers, and newsletters (with your consent)
• Website Improvement: To analyze usage patterns and improve our website functionality
• Legal Compliance: To comply with applicable laws and regulations
• Fraud Prevention: To detect and prevent fraudulent transactions and protect against security threats

3. INFORMATION SHARING AND DISCLOSURE

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our website, conducting business, or servicing you (e.g., payment processors, delivery services, email service providers)
• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred
• Protection of Rights: We may disclose information to protect our rights, property, or safety, or that of our users or others

4. DATA SECURITY

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL (Secure Socket Layer) encryption for data transmission
• Secure servers with firewall protection
• Regular security audits and updates
• Access controls and authentication mechanisms
• Employee training on data protection

However, please note that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

5. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand user preferences.

Types of Cookies We Use:

• Essential Cookies: Necessary for website functionality and cannot be disabled
• Performance Cookies: Help us understand how visitors interact with our website
• Functionality Cookies: Remember your preferences and settings
• Marketing Cookies: Track your browsing habits to deliver relevant advertisements

You can control cookie settings through your browser preferences. However, disabling cookies may affect website functionality.

6. YOUR RIGHTS AND CHOICES

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request transfer of your data to another service provider
• Withdraw Consent: Withdraw consent for data processing where applicable

To exercise these rights, please contact us using the information provided at the end of this policy.

7. EMAIL COMMUNICATIONS

By providing your email address, you consent to receive:

• Order confirmations and shipping updates
• Account-related notifications
• Customer service communications
• Promotional offers and newsletters (optional)

You can opt-out of promotional emails at any time by clicking the "unsubscribe" link in our emails or by updating your account preferences.

8. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. When we no longer need your information, we will securely delete or anonymize it.

Typical retention periods:

• Account Information: Until account deletion or 3 years of inactivity
• Order History: 7 years (as per tax and accounting requirements)
• Marketing Preferences: Until you unsubscribe

9. CHILDREN'S PRIVACY

Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

10. THIRD-PARTY LINKS

Our website may contain links to third-party websites (such as social media platforms or payment gateways). We are not responsible for the privacy practices of these external sites. We encourage you to read their privacy policies before providing any information.

11. CHANGES TO THIS PRIVACY POLICY

We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this Privacy Policy periodically. Your continued use of our website after changes constitutes acceptance of the updated policy.

12. REGULATORY COMPLIANCE

We comply with applicable data protection laws and regulations, including:

• Information Technology Act, 2000 (India)
• Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011
• Reserve Bank of India (RBI) guidelines for online payments
• PCI DSS compliance (through Razorpay)